If you’re a restaurant owner in 2022, you need to be on TikTok. I know what you’re thinking, “It’s a video social network, where the hell does my restaurant fit in there?”
Creating engaging content that resonates with your customers is the future of marketing. And TikTok is a great medium to put that content on because it’s a powerful tool that gives businesses the ability to reach a large audience in a short time. According to TikTok stats, TikTok has become a top social network for teens and young adults, so it’s no surprise that it has quickly become one of the most popular platforms on the internet.
TikTok is the place to be for restaurants due to its younger population, high levels of engagement, and potential for growth.
Creating TikToks Can Boost Employee Engagement
Restaurant workers are used to performing repetitive tasks on a daily basis. Giving them the opportunity to contribute to the brand’s TikTok account not only breaks the repetitive pattern they’re used to, but also helps bring more business to your restaurant.
Allowing employees to work on creating TikToks will give them a creative outlet for their ideas and ultimately boost employee engagement.
Here are 10 tiktok ideas for restaurants that you can use to reach your target audience and promote your business.
1. Use TikTok to give people a behind-the-scenes look at your restaurant
Take them for a tour of the kitchen, introduce them to your team members, and show them how you prepare your dishes. This will make them feel like part of your community and create a connection to your brand. Pay attention to small details that can create a unified brand image.
2. Introduce your suppliers in your videos
This is one of the most underused TikTok ideas for restaurants. Customers care about where their food comes from. Introduce the farm where your ingredients come from or introduce viewers to the baker who makes your bread. This will help create a sense of authenticity and transparency that young adults need.
3. Offer cooking classes to home chefs who want to learn fundamental skills
Private chef Adam Witt (@omnivorousadam) creates cooking videos that show viewers how to do things they probably haven’t given much thought to or never will, like churning butter or carbonated fruit. However, these are fun and interesting to watch regardless.
4. Ask your employees to show what they do every day
TikTok/Youtuber Milad Mirg (@miladmirg) works at the Subway owned by his parents. And made TikToks of him making the Subway sandwiches customers order.
Although the idea may seem unattractive on paper because making a sandwich involves a lot of repetitive tasks, it is a huge hit with the public. And testimony to this fact is the over five million followers he has on TikTok.
5. Organize a live event
Once you hit the 1,000 follower threshold on TikTok, you can start hosting live events. You can organize a competition, organize a kitchen between your staff, use your creativity. There are a number of things you can do with the live event option on TikTok.
6. Collaborate with influencers
Look for the right influencer, preferably someone popular in the food blogging niche, and invite them over for a collaboration. Influencers have a great hold on their audience. And when an influencer gives your food a positive review, more often than not, it convinces their audience to come and try your food.
Dunkin is one such restaurant that collaborated with an influencer to gain more recognition. He collaborated with none other than Charli D’Amelio, the most followed person on TikTok.
That being said, you don’t need the most followed person on TikTok for your collaboration. Simply find a local influencer in your city and invite them to take a behind-the-scenes look at your restaurant.
7. Introduce new menu items
This is another underused TikTok idea for restaurants. Got an idea for a crazy menu item? Can’t wait for your customers to try the new gastronomic extravaganza you’ve dreamed up? Put it on TikTok. Create a mystery around the new object. Maybe play a game of guessing the ingredients. Organize a live event. Basically, build hype. And nothing excites people on TikTok more than a trendy new launch.
8. Organize mini-games
Any type of content that increases engagement with your audience is a hit on TikTok. Minigames are a great way to do this. For example, a simple poll on sweet or spicy foods gives your audience the opportunity to tell you their preferences. Not only are you engaging them with your account, but you are also learning what they want. It’s a win-win.
9. Challenge your audience
Challenges have been popular on TikTok since the beginning. Be it the ice bucket challenge, the bottle flip challenge or even the recent cake flip challenge. All of these challenges have gone viral on TikTok and beyond. Chipotle’s #guacdance challenge was one such huge success. If you don’t see a challenge you can take on, why not create one yourself? Something simple like asking your followers to crack an egg without breaking the yolk can work wonders.
10. Create fun testimonial videos
Testimonials are not only a great TikTok idea for restaurants, but are also a powerful marketing tool. And on TikTok, testimonials can be fun. Use the latest trends. For example, the “messages on quotes” trend has been used by many restaurants to turn their customer reviews into quotes.
When researching TikTok ideas for your restaurant, keep in mind that the most popular types of videos are those that are entertaining, involve dancing, or are prank-related. People use TikTok to laugh, challenge, and escape the mundane reality of everyday life, so try to reflect that in your own content.
Be relatable and be ready to create content without inhibitions. And that should pave the way for your success.