Fun costumes, scary movies, creative decorations and heaps of candy: what’s not to love about Halloween? It brings out childlike playfulness, creativity and feisty excitement in just about everyone.
As a restaurant, you have the opportunity to feed this joyous excitement with special events for the season, so seize the opportunity before the winter holidays take over! Hosting a Halloween party at your restaurant is a wonderful way to turn a solid profit, but it also shows customers that your place is a place to have fun.
Host an unforgettable Halloween party that benefits your business by following these simple tips.
1. Serve (scary) food and drink specials
Half the fun of Halloween is dressing up in something special. Stay on theme and dress up your regular menu to be even spookier for your Halloween party. The best parties are the ones that leave no detail untouched, so get creative and think outside the box when creating a themed menu.
Unique and exclusive menu items will attract customers and help you increase your sales. Rename the drinks you’re already making to make them look spookier (call your house red the “Blood of Your Enemies” and nickname your Long Island Iced Tea the “Grave Digger”), or come up with a list of drinks with totally unique ingredients, like fake eyeballs, dry ice, gummy worms, Halloween candies, etc.
Do the same for your menu and consider offering special discounts to attract even more customers. Go the extra mile and print themed party menus for attendees, or create QR code menus to save paper and make things easier.
It’s not a party until there’s a crowd! Make sure the effort you put into planning your Halloween party pays off by advertising enough and strategically in the weeks leading up to the event. Print a flyer announcing the party to hang around the house and in various places around town.
Likewise, use social media to your advantage and post, post, post about your party. Create a themed graphic to promote the party with a post including details like location, time, dress code and entry fee. Advertise drink and food specials with a preview photo of a particularly tempting treat. Pin your ads to the top of your social media pages or keep party information in an Instagram highlight so anyone who visits your page will immediately remember the event.
While a fun Halloween party is an incentive in itself, it can’t hurt to provide additional temptations for customers who might be reluctant to attend. Make your Halloween party a highly anticipated one by announcing a special prize (like a free spooky photo shoot, gift card, free merchandise, dessert, etc.) for the person or group who wears the best suit.
If a costume contest isn’t your thing, you can keep the competitive spirit alive by hosting a raffle. Sell low-cost tickets to use as party profit or for a good cause (the latter might entice people even more).
People will likely be taking photos at the party, so take advantage of this by asking attendees to share their photos from the event with a special hashtag unique to your restaurant. Award a random participant a fun prize the next day. This will get a lot of eyes on your social pages and get people to post about your place. Make it even more special and attractive with a custom-made photo backdrop for the party.
4. Party partner
Take things up a notch and double the fun of your party by teaming up with another local location to host the event. You can collaborate with a nearby restaurant, a dessert truck, a non-profit organization, a brewery, a local art gallery – choose your poison and watch it transform your party.
Collaborating for a party means you’ll get double the ads and lots of potential new faces in your restaurant. Maybe you’ll choose to partner with a non-profit organization and donate some of the party proceeds to their cause, or maybe you’ll pair popular dishes from your restaurant with new wine from a vineyard. local. Either way, don’t forget to advertise your partnership with the party.
5. Set the mood
A Halloween party is only as good as its decorations, and that’s a fact. Give people what they want and make it a night to remember for all the right reasons.
While you probably have plenty of spider webs, skeletons, and orange balloons to hang up, don’t forget the little things. Dim the lights in your home or make it extra special with red, purple or orange lights. Replace your usual playlist with a scary one or set up a professional DJ booth. Decorate everywhere, even in bathrooms. “Terrify” guests and hire a haunted house actor, or have your staff dress up as zombies.
Order themed plates, napkins and cutlery. Find ghastly glasses for your specialty cocktails, order a smoke machine, or even create custom signage for the party. If it’s a family event, consider playing Halloween movies on your screens or projecting them on the walls. Provide fun props for photo shoots like witch hats, fangs, fake (!) bloody knives. As they say, the devil is in the details.
Whether you’re looking to host a fun family-friendly community event at your restaurant or an all-night adult party, Halloween is the time to do it. Make your restaurant the talk of the town by throwing a Halloween party that goes all out.