How tech tools are helping restaurateurs do more with less | modern restaurant management

Ensuring customers experience true hospitality is like running a successful restaurant. Thanks to restaurant technologies, it is possible not only to provide a superior customer experience – the heart of hospitality – but also to take things to the next level.

Yes, the importance of a good customer experience has always been essential. However, between staffing shortages, high customer expectations, and pent-up demand due to the ever-changing restaurant landscape, it’s more integral than ever.

Fortunately, restoration technologies can play a dual role. When properly deployed, they can transform the employee experience by improving day-to-day operations, synchronizing communication and execution at the front and back of the house, and delivering a memorable dining experience that won’t send staff to the cold room for a good shout.

What makes hospitality so central to the dining experience?

Imagine the perfect dinner: a thoughtful selection of dishes, a welcoming host and an atmosphere that makes you forget the worries of your daily life. Whether it’s turning on colorful lights at a backyard barbecue, lining an aisle with light fixtures, or creating a relaxing, moody playlist to set the tone, it’s these little touches that make guests feel special, welcomed and cared for.

Unfortunately, the idea of ​​hospitality is often misunderstood in restaurant management. People tend to equate hospitality with service, thinking they’ve done their job if their servers are prompt and polite, menus are clear and attractive, or tables are clean and organized. In reality, hospitality is not as simple as service.

Hospitality is greater than the sum of its parts. It’s a feeling you nurture and an experience you deliver to the heart of the customer from the heart of your restaurant. Understanding and delivering this leads to customer loyalty which in turn spreads the message.

Likewise, there’s a reason why many restaurants cater to family meals – that is, staff. They cultivate camaraderie and make employees feel like they’re part of a team and in it together, which helps improve retention. Needless to say, happier staff leads to happier customers, making well-equipped restaurant tech a win-win for everyone.

How can restoration technologies alleviate some of the challenges facing the industry?

It is undeniable that staff shortages are among the biggest challenges facing the restaurant industry today. When restaurants reopened after pandemic closures, they found that staff had moved on or sought out careers outside of hospitality. Many sites have had to rebuild their staff from scratch. And they still struggle to do so.

Meanwhile, customer expectations have changed. They demand heightened levels of immediacy, having grown accustomed to ordering and paying – even ordering ahead – with a few clicks on a smartphone.

But here’s some good news: Restoration technologies can not only do both things, they can do them well as well. In fact, they do it so well that it takes fewer staff to delight customers. Simultaneously, they’re helping restaurants break free from point-of-sale challenges by simplifying and synthesizing in-room payment and ordering methods, streamlining back-office operations, and updating menus and pricing seamlessly. simplicity.

Four ways restaurants can streamline the customer and employee experience with technology

The technology automates many tedious and tedious tasks, improves operational efficiency, gives you the tools to stick to your budget, and helps you gain visibility into spend and costs. But it does not stop there. Technology can also help your restaurant:

1. Cover more ground with fewer employees

With the right restaurant technology, servers can easily take orders and payments, both online and face-to-face, with a quick, easy, and fast handheld card reader that’s synced with operations in the background. Meanwhile, diners can scan a QR code to easily view and order from your menu, as well as edit and route items to the correct kitchen location in real time.

Plus, you can use dining technologies to empower diners by allowing them to design their own adventure, whether that means opting for a contactless self-service experience or ordering and paying in person who bring a human touch. The bottom line? Technology makes things quick, easy, transparent and hospitable at a time when restaurants need it most. The icing on the cake? They are cheaper than hiring additional labor.

2. Fight the “let’s stay inside” mentality while creating a memorable two-way experience

Let’s face it: not everyone is comfortable with in-person dining yet. Others have made it a lifestyle to order and have meals delivered wherever they are. As for diners eating at your establishment, they expect you to be worth it, and they aren’t afraid to tell you — and social media — if the experience sucks.

Three simple words to follow to successfully manage a restaurant: make people happy! This hospitality should permeate every experience they have, whether they are dining in person or ordering online and having food delivered or picking up their order on site.

This means not only letting customers order and pay from their smartphones, whether on-site or online, but also allowing them to customize orders, request refills and add items in-house with just a few clicks. This can allow them to track the status of their order or be notified when their order is ready at a counter service establishment. The technology allows them to flag a server with immediate needs (like ordering issues or asking for towels or cleaning up spills) or reduce wait times for pickup orders.

Making everything an effortless experience paves the way for customer retention, customer retention, and increased revenue.

3. Manage and market your menu with ease

Dining technologies can help you put your best face forward, whether it’s adapting and changing your offerings in real time or adding photos of dishes to your online menu. This is especially useful when seasonality comes into play or when current supply chain challenges require thinking and updating your menu at will.

Additionally, the technology can streamline and speed up time-consuming tasks with drag-and-drop functionality, and it can easily designate and differentiate the availability of on-the-go and on-site items.

Go back to that positive employee experience and informed, satisfied customers who know exactly what they’re ordering (and what’s in it). Restaurant technologies help inform decisions, as dishes can be labeled with dietary restrictions and your menu can reflect the real-time availability of the dishes you serve.

4. Capitalize on direct-to-consumer opportunities

Nowadays, restaurateurs are looking for ways to diversify their sources of income. One of the easiest ways to do this? Enter the direct-to-consumer game. This could mean running paid dining events, selling t-shirts featuring your logo, or running promotions, complete with branded giveaways. The best part of it all is that the offerings can be integrated into the overall restaurant experience with little effort on your part.

These strategies can make technology a friend to your restaurant and take the pressure off your staff. In times of change and growing challenges in hospitality, having technology resources at your disposal enables you to deliver an unparalleled experience for guests and staff.

About Imogene T. Bishop

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