A world away from the dust, smoke and noise of Monterey Car Week, a surprisingly modern space offers refuge from the controlled chaos of Central California’s busiest weekend. Range Rover’s first dedicated North American home situates faceted glass structures above a steep private cove in a protected marine habitat. The Carmel Highlands property is connected by a cantilever bridge, its graduated horizontal planes reaching out to nature with a harmonious handshake.
The private home, owned by a Range Rover customer who loaned it exclusively to the automaker, takes on a more comprehensive and dedicated role than most of the spaces hosted by the automaker. A Jaguar Land Rover spokesperson said the house was part of a larger global exercise “to create an oasis amongst all that is happening”. Organized events were held over six days, from personalized perfume-making sessions to sound baths and yoga classes. Experts in attendance included marine biologists to discuss ecological and sustainability issues, and astronomers offering information on the night sky. Live music, cuisine prepared by Executive Chef Shon Foster and a selection of Napa’s prized vintages rounded out the experience. Through its experiential environment, the house evokes what many automotive lifestyle brands seek to project: a focus on well-being and environmental awareness.
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While the singular setting is the kind of space expected by a discerning clientele, it also served as the backdrop for the launch of the Range Rover SV Carmel Edition, itself a bit of a moonshot in the ever-increasing arms race. growing ultra-luxury. SUV. Limited to just 17 units and priced heavenly at $345,000, the Carmel Edition seems to evoke the region’s stunning surroundings with its cutting-edge design language: Liberty Blue front seats, Caraway contrast rear seats and a satin bronze finish exclusive, as well as white ceramic switches offsetting the hues with a nautical touch. Powered by a 523-hp twin-turbo V8, the sleek sled also houses an electric club table and deployable cup holders, along with an integrated fridge and Dartington Crystal glassware etched with SV logos. The Ownership Experience includes two Titleist Performance Institute custom club gear as well as two complete club sets. The first dibs on the 17 super SUVs have been given away to Range Rover owners visiting the house, and a portion of the proceeds from the sales will be donated to the Monterey Bay National Marine Sanctuary.
While the Carmel Edition SV stands apart from less exclusive SUVs, the house reinforces the idea that in the face of a noisy outside world, Range Rover understands that its owners yearn not just for a beautiful setting, but for a sense of peace.
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