Modern Restaurant Concepts (MRC), a national multi-concept restaurant group focused on better-for-you brands, announced the addition of Chris Cheek to management as the company’s new chief business development officer (CDO).
Cheek, a respected innovator in franchise development and a 20-year industry veteran, will focus on continuing development and franchise efforts for MRC’s two brands – Modern Market Eatery and Lemonade Restaurant Group – as well as on the implementation of additional growth and development strategies.
“I believe in the mission of the MRC, the craftsmanship behind the food and that we will be one of the great growth stories of our time and beyond. I am thrilled to be a part of it,” says Cheek. am passionate about helping MRC’s growth-stage businesses and look forward to working with the leadership team to write the next chapter in the company’s story.”
Prior to joining MRC as CDO, Cheek led the CDO development efforts of four industry leading franchise brands: FAT Brands, Global Franchise Group, Newk’s Eatery and Topper’s Pizza. His experience spans both the franchising and restaurant industries, where he has helped brands grow their franchise counts and target strategic franchise partners. Cheek has helped teams sell nearly 700 new franchise commitments and open more than 500 new units during his career.
In addition to his various CDO roles, Cheek served as Vice President of Franchise Development for Freebirds World Burrito and Vice President of Franchise Development for the world’s largest bakery-café chain at the time – The Duff America (Bruegger’s, La Madeleine, Brioche Doree, Timothy’s World Coffee and Michael’s Bakery Cafe). Cheek’s experience extends to traditional restaurant development, as he has helped many brands he previously worked with develop non-traditional locations at airports, university facilities, hospitals and military bases.
“Chris brings unparalleled value and experience to the MRC team as we plan to expand our footprint. We are very excited about what the future holds,” said CEO Rob McColgan.
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