Papa Johns Unveils New Logo, Modern Restaurant Design | Business


LOUISVILLE, Ky. (WDRB) – Papa Johns is changing his logo and restaurant design. Many will notice that he removed the apostrophe from the company name.

In a statement, the Louisville-based company said its new brand identity is inspired by the quality ingredients it uses in its pizzas.

Customers will start to see a new, modern open floor plan in restaurants that the company says will simplify the look and make shopping and pickup easier. Some stores will see drive-through pickup, and others will use a self-serve option to allow people to quickly pick up their order without queuing.

Papa Johns employees will also see changes in the kitchen. Each store will move on to order picking in modular stations that can be adapted to different products.

A new logo is incorporated into the company’s stores, boxes, advertisements and website and applications. The logo is streamlined with an updated version of its red and green color scheme, according to the release.

The company said its updated palette draws inspiration from its pizza ingredients, including a “tangy tomato red,” “fresh basil green,” a “yellow-green pickled pepperoncini” and “chewy off-white crust.”

Papa Johns’ new visual identity is inspired by the high-end ingredients for which it is known and comes to life through colors like tangy tomato (red), fresh basil (green), chewy paste (off-white), custom typography, photos and illustrations. (Photo: Business Wire)

The new look will be phased in over time and rolled out gradually with a “Hungry for Better” slogan.

Based in eastern Jefferson County, Papa Johns is the third largest pizza delivery company in the world with more than 5,500 restaurants in 50 countries.

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